Gen Alpha Kids' Obsession with Skin Care Set to Drive Holiday Spending Surge

Generation Alpha kids, born in 2010 and later, are becoming obsessed with skin care, thanks to the influence of social media platforms like TikTok and YouTube. These young consumers are adopting elaborate skincare routines and are more knowledgeable about skincare products than their parents. As a result, new brands catering exclusively to Gen Alpha are emerging, and retailers are cashing in on this trend. The interest in skincare among Gen Alpha is expected to fuel a surge in sales during the holiday season. However, parents need to ensure that the products their children are using are age-appropriate and not too harsh for their young skin.