"Consumers Seek Authenticity Despite Rising Christmas Tree Costs"

Despite rising prices, consumers continue to opt for real Christmas trees due to their authenticity, emotional significance, and environmental benefits. The increasing prominence of environmental concerns has driven a growing number of consumers towards choosing real trees over artificial ones, as they are biodegradable and support local economies. The sensory experience of a real tree, including its fragrant scent and tactile engagement, adds to the holiday atmosphere. In 2023, Americans are projected to spend $5.6 billion on Christmas trees, with 43% of households participating in the tradition.