Backlash against retailers over LGBTQ+ merchandise prompts calls for new strategies.

LGBTQ+ activists are calling for new strategies to promote equality after Target removed products and relocated Pride displays to the back of certain stores in the South. Nearly 500 anti-LGBTQ+ bills have been introduced in state legislatures around the country this year, prompting some groups to hire security consultants to advise them on activities planned for Pride Month. While some people remain concerned about the impact of Target’s Pride displays on children, others see the hostility toward Target and other retailers as just the latest obstacle in a decades-long struggle for equality.