"New York Attorney General Takes Legal Action Against JBS for Deceptive Climate Claims"
TL;DR Summary
New York state Attorney General Letitia James has sued beef producer JBS for allegedly making "fraudulent and illegal" marketing claims about its climate efforts, despite lacking a feasible plan to achieve its climate commitment. The state is seeking to stop JBS from deceptive advertising and is also pursuing civil fines and other penalties. This legal action comes after the Better Business Bureau's National Advertising Division recommended that JBS cease claiming to be "net zero by 2040" due to a lack of evidence of a credible plan to achieve this goal.
- New York sues beef producer JBS for 'fraudulent' marketing around climate change NPR
- NY Sues World's Top Meatpacker JBS Over Climate Impact Yahoo Finance
- New York AG says meat producing giant made misleading environmental claims to boost sales The Associated Press
- N.Y. State Sues JBS, the Brazilian Beef Giant, Over Its Climate Claims The New York Times
- New York Attorney General Sues Meatpacker JBS Over Climate Claims The Wall Street Journal
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