Utah Mammoth Fights Trademark Lawsuit Over Name and Logo

The Utah Mammoth NHL team is fighting a trademark lawsuit from Mammoth Hockey LLC, an Oregon company that sells hockey bags, arguing that their branding is distinct and that a forced name change would cause significant financial and reputational harm, while the bag company claims consumer confusion. The team emphasizes the differences in branding and the late objection from the bag company, asserting their extensive investment and strong market presence.