Disney's Strategic Shift: Streaming Growth and Market Challenges

Disney is phasing out Hulu's standalone app and integrating it into Disney+ to strengthen its streaming ecosystem, following a deal to buy out NBCUniversal's stake. This move reflects Disney's broader strategy to centralize its brands, compete more aggressively with Netflix, and ensure its properties dominate the streaming landscape, including plans to merge Hulu with live TV services and enhance ESPN's sports offerings. The industry is shifting towards more territorial, brand-centric streaming services, with major players consolidating their content and technology to secure their market positions.