"TikTok's Grimace Shake Trend Haunts McDonald's"

McDonald's introduced the limited-edition Grimace shake to create a viral sensation, but TikTok users have taken it in a different direction by pretending to die after consuming the purple beverage. The videos, viewed millions of times, have drawn attention to McDonald's latest culinary offering, even if users are throwing it up afterwards. The Grimace shake is part of McDonald's strategy to create viral food items, following collaborations with celebrities and limited availability of menu favorites like the Shamrock Shake and McRib. Despite the disturbing trend, the unconventional success of the Grimace shake reflects the brand engagement of a young generation.