Taco Bell Introduces Highly Anticipated Breakfast Tacos

Taco Bell is introducing breakfast tacos to its menu for the first time, starting October 12. Priced at $1.49 each, the tacos feature eggs and cheese, with the option to add bacon, sausage, or potato. Taco Bell has been focusing on promoting its breakfast menu to compete with other fast food chains, and breakfast sales have increased by 9% since the campaign featuring comedian Pete Davidson aired. However, breakfast sales still lag behind competitors like McDonald's. In addition, Taco Bell is bringing back its Taco Lover's Pass subscription program for two days, offering customers a free taco with the purchase of a $10 pass. The promotion aims to increase customer spending and provide data for targeted marketing.