Costco's Billion-Dollar Investment in $4.99 Rotisserie Chickens.

1 min read
Source: Forbes
Costco's Billion-Dollar Investment in $4.99 Rotisserie Chickens.
Photo: Forbes
TL;DR Summary

Costco's wholly owned subsidiary, Lincoln Premium Processing, built the first chicken slaughterhouse in America in years to ensure a steady supply of its iconic $4.99 rotisserie chicken. The plant has overcome massive floods, the pandemic, and winter storm Uri, which caused the energy grid to fail in Texas. The experience underscores the fragility of our food supply and the challenges of producing food as the climate crisis worsens. Forbes got a rare look inside the plant and the farm that raises chickens for Costco.

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