The Rising Popularity of Zero Day Options in Retail Comes with a Cost

Zero days-to-expiration options, a trading strategy that allows investors to make one-day bets on market direction, are becoming more accessible to retail investors. CBOE Global Markets and Simplify Asset Management are among the companies offering these options. While they have garnered interest from both retail and institutional investors, experts caution that they may be most effective as a tool for professionals, as retail investors tend to engage in speculation rather than sophisticated trading strategies.