Goldman Sachs Contemplates Ending Partnership with Apple Amidst Financial Losses

Goldman Sachs is reportedly considering ending its partnership with Apple after losing billions of dollars on its consumer banking initiatives. The investment bank had launched an Apple-branded credit card in 2019 and expanded its offerings with the tech giant. However, Goldman's broader consumer efforts have struggled, leading to discussions about moving its Apple offerings to American Express. No deal is imminent, and any change would require Apple's approval. Goldman Sachs is also said to be looking to exit its General Motors-branded credit card.