"Adidas Projects Surge in 2024 Profit with Yeezy Sneaker Sales"

1 min read
Source: Sneaker News
"Adidas Projects Surge in 2024 Profit with Yeezy Sneaker Sales"
Photo: Sneaker News
TL;DR Summary

adidas has confirmed that Yeezy footwear will be sold in 2024, projecting €250 million in sales for the year, despite suspending sales in November. The company expects this to have no effect on its operating profit for the year and anticipates generating an operating profit of around €500 million in 2024. Release details for the remaining Yeezy inventory are currently unknown, but official information is expected to follow soon.

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