Airlines Face Bans for Misleading Sustainability Ads

Advertisements for Air France, Lufthansa, and Etihad have been banned by the Advertising Standards Authority (ASA) for misleading consumers about the airlines' environmental credentials. The ads claimed commitments to protecting the environment and flying more sustainably, but the ASA found that the claims were not adequately substantiated. Air travel's high levels of CO2 and non-CO2 emissions contribute significantly to climate change, and the ASA stated that there are currently no initiatives or technologies in the aviation industry that can fully support absolute green claims. The airlines have been instructed not to run the ads again.