"The Stanley Cup Craze: A Sustainable Revolution or Consumer Frenzy?"

The limited-edition reusable Starbucks x Stanley cup has sparked a frenzy, with scenes of chaos at Target stores and social media hype driving an overconsumption trend primarily among women. The cup, initially marketed as a camping item for men, has become a fashion accessory and symbol of mass consumerism, leading to an explosive growth in sales for the company. However, the environmental impact of this trend is concerning, as the production and transportation of these cups negate their sustainability benefits, and the proliferation of plastic accessories further adds to the issue. This phenomenon erases strides made by environmentalists to reduce plastic bottle usage, and the gendered aspect of the marketing and buying of these products does not excuse the detrimental environmental and human rights impacts.