Snap's Stock Plunge: A Cautionary Tale of Limited Reach and Revenue Miss

Snap Inc., the parent company of Snapchat, faces challenges in competing for digital advertising revenue against larger players like Meta. Insider Intelligence Senior Director Jeremy Goldman highlights the difficulty of Snap's limited reach and niche positioning in attracting ad dollars, as well as the company's struggle to offer better reach or cost advantages compared to its competitors. While Snap has strengths in teen safety and augmented reality, it faces an uphill battle in the digital ad market.