Snap's Q4 Performance Crucial for X's Success

X's ad revenue is expected to fall to $2.5 billion in 2023, according to a Bloomberg report, which aligns with previous statements from X's owner. The report states that X's advertising revenue for each of the first three quarters of the year was "a little more than $600 million," and a similar result is expected for the fourth quarter. This accounts for 70-75% of X's total revenue, indicating that the company's total revenue for the year will likely be between $3.2 billion and $3.4 billion. The article also compares X's revenues and valuation to that of Snap, another social network.