Scope3 Secures $20 Million in Funding to Scale Digital Ads' Emissions Measurement

Ad-tech firm Scope3, led by industry veteran Brian O'Kelley, has raised $20 million in funding to expand its business of measuring and reducing carbon emissions associated with digital ads. The company aims to help advertisers, publishers, and other industry players understand the environmental impact of their digital ads and provide tools to reduce emissions. The funding round was led by GV, an Alphabet-backed venture-capital firm, and values Scope3 at $100 million.