"Joe Rogan's Multi-Million Dollar Spotify Renewal Deal"
TL;DR Summary
Spotify has signed a new multi-year deal with Joe Rogan, estimated to be worth up to $250 million, to drive advertising revenue through his popular podcast. The deal involves an upfront minimum guarantee and a revenue sharing agreement based on ad sales. The Joe Rogan Experience will soon be available on other platforms such as Apple, Amazon, and YouTube. Spotify's focus on boosting ad revenue has seen a significant increase in podcast consumption on its platform, with overall podcast consumption increasing by 232% since the podcast became exclusive to Spotify.
- Spotify signs new deal with Joe Rogan reportedly worth up to $250m The Guardian
- Joe Rogan Gets New Spotify Deal Worth Up to $250 Million The Wall Street Journal
- Joe Rogan's Spotify Deal Renewal Worth Up to $250 Million, Podcast Will No Longer Be Exclusive to the Platform Yahoo Entertainment
- The Art of Podcasting with Joe Rogan and His New Multiyear Spotify Partnership — Spotify For the Record
- Spotify renews deal with podcaster Joe Rogan, will put show on other platforms CNBC
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