"IBM Implements Layoffs Amid Shift to AI and Marketing Restructuring"

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Source: CNBC
"IBM Implements Layoffs Amid Shift to AI and Marketing Restructuring"
Photo: CNBC
TL;DR Summary

IBM is reducing its marketing and communications staff, continuing its trend of job cuts as it focuses on upskilling employees in AI. The company aims to exit 2024 with a similar level of employment as it entered with, following a workforce rebalancing charge. Despite returning to growth, IBM faces stiff competition in the enterprise AI space from tech giants like Microsoft, Google, and Amazon, and has been criticized for being slow to monetize its AI products.

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