Elon Musk Reveals Twitter's Negative Cash Flow and 50% Drop in Ad Revenue

Elon Musk stated that Twitter's cash flow remains negative due to a nearly 50% drop in advertising revenue and a heavy debt load. Despite aggressive cost-cutting measures, Twitter has not achieved positive cash flow as quickly as Musk had anticipated. The company's ad revenue may not have recovered as fast as previously suggested, leading to concerns about its financial outlook. Musk's recent hiring of a former ad chief signals a focus on ad sales, while Twitter also plans to increase subscription revenue and explore partnerships in video, creator, and commerce.