Alphabet Considers $32 Billion Bid for Marketing Firm HubSpot

Google parent Alphabet is considering making a bid for HubSpot, an online marketing software company valued at $35 billion, in what would be its largest acquisition ever. The potential deal would allow Alphabet to expand its offerings in customer relationship management (CRM) software and bolster its cloud computing business. Despite facing increased regulatory scrutiny, Alphabet is seeking avenues for growth amid challenges in its advertising business. If the deal goes through, it could potentially challenge the dominance of players like Salesforce and Microsoft in the marketing and sales software sector.