"Masimo's $100 Million Battle with Apple: CEO's Gamble and the U.S. Import Ban Saga"

TL;DR Summary
Masimo CEO Joe Kiani is steadfast in his legal battle against Apple over patent disputes, having already spent around $100 million. Despite the risks and Apple's vast resources, Kiani is motivated by the potential to prompt positive change in the tech giant's behavior. Masimo, with a history of winning similar cases, is open to settlement but asserts that Apple has not engaged in serious discussions. Kiani believes that influencing Apple's conduct could have a significant global impact.
- Masimo CEO on why he's spending over $100 million to fight Apple: 'It might change Apple for the better' 9to5Mac
- Why did some Apple Watch models get banned in the US? The controversy explained USA TODAY
- The Entrepreneur Who Bet His Company on a Fight With Apple The Wall Street Journal
- Apple will sell latest Apple Watch models again after import ban temporarily stopped by U.S. appeals court CNBC
- Why Masimo thought it could take on Apple The Verge
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