"Controversy Over Kellogg's 'Cereal for Dinner' Campaign Sparks Boycott and Price Increase Concerns"

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Source: MarketWatch
"Controversy Over Kellogg's 'Cereal for Dinner' Campaign Sparks Boycott and Price Increase Concerns"
Photo: MarketWatch
TL;DR Summary

Outraged consumers are calling for a boycott of Kellogg's products after the CEO suggested eating cereal for dinner amid inflation, despite the company's own price increases. The proposed boycott on TikTok aims to send a message to Kellogg's and demands lower prices, with consumers expressing frustration over the company's profit-driven price hikes. Critics argue that corporate profiteering is contributing to higher consumer prices, particularly affecting low-income families, while the CEO's comments are seen as out of touch with the economic challenges faced by many.

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