"Temu's Surprising Appeal to Boomer and Gen X Shoppers"

Temu, a Chinese-owned e-commerce app, has seen a surge in popularity, particularly among older generations, with boomers and Gen Xers shopping more frequently and spending more than younger people. The app's diverse product mix and discounts appeal to more mature shoppers, while some speculate that older individuals may be less sophisticated internet shoppers and are drawn to Temu's gamified discounting. The reasons behind boomers' high engagement with Temu could also be attributed to having more space and disposable income, but the exact motivations remain unclear.