Trademark Battle: Taco Bell vs. Taco John's over 'Taco Tuesday'
TL;DR Summary
Taco Bell has filed a petition to cancel the trademark of "Taco Tuesday" owned by Wyoming-based Tex-Mex fast-food chain Taco John's, which has held the trademark for over 30 years. Taco Bell argues that the phrase should "belong to all who make, sell, eat and celebrate tacos." Taco John's has responded by rolling out a new deal and defending its trademark, saying that it has become a part of American lexicon. Taco Bell hopes that the petition will allow everyone to use the phrase without fear of legal consequences.
- Taco Bell wants to cancel rival's trademark on 'Taco Tuesday' The Washington Post
- Taco Bell Battling Taco John's for Right to Use 'Taco Tuesday' Inside Edition
- Who owns Taco Tuesdays? Taco Bell battles to ‘liberate’ trademarked phrase The Guardian
- Term 'Taco Tuesday' becomes focal point of legal battle over who can trademark the phrase WPVI-TV
- Taco Bell files 'Taco Tuesday' trademark petition, here's what you need to know WHIO
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