Lego's Resilience: Navigating Global Toy Market Challenges
TL;DR Summary
Despite a tough year for Lego, the toymaker saw a 2% increase in revenue in 2023, reaching 65.9 billion Danish krone, with consumer sales up 4% driven by demand in the U.S. and central and eastern Europe while struggling in China. The CEO highlighted plans for growth in China, including opening new stores, and emphasized the importance of staying relevant through popular collaborations and product offerings.
- Lego CEO hails 'very, very strong' U.S. progress as it struggles in China CNBC
- Lego Builds Market Share as Ever-Popular Toy Bricks Defy Demand Drop The Wall Street Journal
- Lego Wins Market Share Overcoming Rival's Barbie Movie Launch Bloomberg
- Lego steams ahead despite struggling toy market Yahoo! Voices
- Lego profits fall as toy market slumps Financial Times
Reading Insights
Total Reads
0
Unique Readers
0
Time Saved
3 min
vs 3 min read
Condensed
88%
573 → 66 words
Want the full story? Read the original article
Read on CNBC