"Fisker Shifts Gears with No-Haggle Dealership Partnerships to Accelerate EV Sales"

TL;DR Summary
Fisker, an electric vehicle company, is expanding its sales strategy by incorporating dealerships into its distribution model, aiming to boost sales and delivery of its vehicles. The company plans to add up to 50 dealer partners in the US and Canada, as well as a similar number in Europe, to complement its existing direct-to-customer approach. This move comes as Fisker seeks to address distribution constraints that limited its deliveries to about 4,700 units of the Ocean SUVs, despite producing over 10,000 vehicles in 2023. The first Ocean vehicles are expected to reach new dealers by the end of the first quarter.
- Fisker leans on dealerships to boost EV sales Reuters.com
- Fisker’s Surprise Dealership Decision. EV Makers Are Morphing Into Something Familiar. Barron's
- EV Startup Fisker Ditches Tesla-Style Direct Sales Model - WSJ The Wall Street Journal
- Fisker Ditches Direct Sales In Favor Of No-Haggle Dealer Partnerships In The U.S. Jalopnik
- Fisker pivots to hybrid strategy of direct sales plus dealer partners offering 'no haggle pricing' Electrek.co
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