Fast Food Giants Use App Tracking to Improve Customer Experience

McDonald's and Chick-fil-A have introduced geofencing technology to their mobile apps to improve the mobile-order experience and reduce wait times. The technology tracks customers' locations and notifies staff when they are close, allowing them to start preparing the order. The feature has been found to improve wait times and increase customer satisfaction. The improved mobile app experience could benefit both fast-food restaurants and their customers by shortening lines and reducing the number of paid staff needed to run the restaurant.