EU warns Shein over misleading discounts and consumer law breaches

TL;DR Summary
The EU has accused Chinese fast-fashion retailer Shein of breaching consumer protection laws through misleading discounts, deceptive labels, and pressure tactics, giving the company one month to respond or face fines, amid ongoing scrutiny of its business practices and supply chain conditions.
- Fake discounts on Shein 'breach law', EU says BBC
- Shein Breaking EU Consumer Protection Rules, Watchdog Says WSJ
- EU warns Shein of fines in consumer protection probe Reuters
- EU authorities call on Shein to stop misleading consumers DutchNews.nl
- Shein risks fines over breaches of EU consumer law South China Morning Post
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