De Beers Abandons Lab-Grown Diamonds to Focus on Natural Stones

The diamond industry is facing significant challenges as the rise of lab-grown diamonds and shifting consumer preferences, particularly in China, drive down demand and prices for natural diamonds. Anglo American plans to divest De Beers as part of its restructuring, focusing on commodities that support green infrastructure. The industry is seeing a rapid increase in lab-grown diamond sales, which are much cheaper than natural diamonds, further impacting prices. Efforts to reignite demand through marketing collaborations are underway, but the industry remains in a precarious position.