CEO's Social Media Ambitions: Trendy or Tacky?

Many CEOs are actively using social media to boost their personal and company brands, but this trend can backfire, leading to perceived cringey behavior, legal risks, and public backlash, as exemplified by cases like the 'Crying CEO' and controversial posts by other executives. While social media offers benefits like increased visibility and direct consumer engagement, it also carries significant risks that require careful management.