"Bilt Rewards Doubles Valuation with $200M Investment, Adds Industry Leaders to Board"

Bilt Rewards, a company enabling Americans to earn rewards on rent payments, received a $200 million equity investment, raising its valuation to $3.1 billion. The investment, led by General Catalyst, includes contributions from Eldridge and existing investors. Business heavyweights Ken Chenault and NFL Commissioner Roger Goodell have joined its board. Bilt plans to expand its ecosystem, offering rewards for rent and everyday spending, and has already partnered with major residential real estate companies. The company aims to strengthen its Neighborhood Rewards program and eventually launch mortgage payment rewards with the newly raised capital.