AB InBev's US Sales Plummet Over 13% Due to Bud Light Fiasco

Anheuser-Busch InBev, the world's largest brewer, reported a 13.5% decline in US sales in the latest quarter, largely attributed to a boycott of Bud Light following a controversial marketing campaign with transgender influencer Dylan Mulvaney. Bud Light was also dethroned as the top-selling beer in the US by Modelo. While other global regions saw growth, AB InBev's US revenues fell nearly 14%. The company plans to focus on uncontroversial marketing campaigns and has announced a multiyear sponsorship deal with the Ultimate Fighting Championship to win back customers.