McDonald's CEO Vows to Address Affordability as Stock Drops

McDonald's CEO addressed concerns over affordability as the company's stock dropped nearly 4% following mixed fourth quarter results, with global same-store sales up 3.4% but impacted by the conflict in the Middle East. The CEO acknowledged a sales dip due to increased menu prices and a drop in transactions from lower-income customers, emphasizing the need to focus on affordability. McDonald's is looking to re-engage these customers and is confident in the resilience of its business, with plans to provide value for the lower-income consumer through its $1, $2, $3 menu platform.