"Peloton's Stock Soars as TikTok Collaboration Ushers in New Fitness Era"

Peloton has announced a partnership with TikTok to create "#TikTokFitness Powered by Peloton," a fitness hub on the social media platform featuring short-form fitness videos, live classes, and content from Peloton instructors. This collaboration aims to broaden Peloton's customer base and improve its public image following a decline in sales post-pandemic. The partnership is part of Peloton's strategy to rebrand itself as a fitness company accessible to a wider audience, moving beyond its high-end equipment to offer more subscription-based content. Peloton's shares saw a 10% increase in pre-market trading after the announcement.