"Rising Costs and Ads Spark Surge in Streaming Subscription Cancellations"

Streaming services are facing an increase in subscriber cancellations, with the rate rising from 5.1% to 6.3% in November year-over-year, as companies like Amazon Prime Video, Netflix, Peacock, Paramount+, Hulu, and Apple TV+ have raised their prices throughout 2023. To counteract cancellations and boost revenue, these platforms are introducing lower-priced, ad-supported subscription options. Netflix reported that about 30% of new subscribers are choosing its ad-supported plan, indicating a shift in consumer preference towards more affordable streaming options amidst the rising costs of subscription services.