"Challenges Facing EV Pickup Trucks: Consumer Demand and Industry Shifts"
TL;DR Summary
Interest in electric trucks like the Ford F150 Lightning is declining due to high prices, competition from SUVs and crossovers, and the absence of smaller, more affordable electric truck options. The Ford F150 Lightning starts at $49,995, and other electric trucks are similarly priced, deterring potential buyers. Additionally, SUVs and crossovers are preferred over electric trucks, and the absence of smaller, more affordable electric truck options like the Ford Maverick is seen as a missed opportunity.
- Interest in EV trucks like F150 Lightning is plummeting — here's why Tom's Guide
- EV sales slump to continue until makers offer EVs consumers want: poll USA TODAY
- About 1400 workers at Ford electric pickup plant to transfer or take retirement offers next week The Associated Press
- EV pickup truck demand lags cheaper electric cars Quartz
- EV shoppers don't want Detroit's pickup trucks. They want this. Business Insider
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