"Ford's Strong 2023 Sales Surge Despite EV Slowdown and SUV Dip, Outpaces Industry Recovery"

Ford maintained its position as the second top-selling EV brand in the US after a record Q4 in 2023, with nearly 26,000 EVs sold, including the F-150 Lightning, the nation's best-selling electric truck. The Mustang Mach-E also saw its best sales year, and the E-Transit led in electric van sales. Despite this success, Ford is adjusting its EV strategy, slowing down investments, and focusing more on hybrids, with EVs making up only 3.64% of its total vehicle sales compared to 6.7% for hybrids. Tesla remains the market leader with a significant margin, delivering over 484,000 EVs in Q4 alone.