Navigating the Impact of Generative AI on Business and Society.

Generative AI will revolutionize how we interact with software, enabling personalization and simplification of digital interactions. It will also facilitate the creation of new applications and partnerships, leading to a broader ecosystem of business relationships. However, companies must prioritize safety, fairness, privacy, security, and transparency in managing data and the outcomes of generative AI. The risks will multiply, but the potential for democratization of access to new and existing applications will pull in many established brands into creating new AI-forward offerings.