The Impact of GPT-4 on Companies, Marketers, and Jobs

Five organizations that were among the first to get access to GPT-4, the latest product from San Francisco startup OpenAI, said in interviews that they were reassigning employees, reorienting internal teams and re-evaluating their strategies in anticipation of the technology upending much of their work. However, the organizations also said that the technology required enormous amounts of work to customize to their specific needs, with employees giving daily feedback to the software to train it on terminology and methods specific to their fields, such as education or finance.