Sportsmedia News

NFL Sets Four Additional Games Up for Auction to Streamers or Broadcasters

The NFL gains four games back from its ESPN-owned slate due to an equity deal, giving the league four extra games next season to sell to any broadcaster, with potential buyers including streamers (e.g., Peacock, Netflix, YouTube, Apple TV) or traditional networks, and the ultimate value depending on whether the games are exclusive or semi-exclusive and possibly influencing upcoming media-rights negotiations.