mediastreaming4.015 min read "Networks Face YouTube's Primetime Challenge"
YouTube has evolved from a platform for promotional shorts to a rival of TV networks, offering high-quality long-form videos and user-generated content. With YouTube's viewership shifting to the big screen and networks launching their own streaming services, licensing agreements between networks and YouTube undermine the long-term strategy of streaming platforms. Networks should focus on their own platforms, offering exclusive content and maintaining control over distribution, user experience, data, monetization, and cross-promotion. Failure to do so risks repeating the negative impact of Facebook and Google's dominance. It's time for networks to cut ties with YouTube to secure their future.
2 years ago•Source: AdExchanger
