entertainment-tourism3.535 min read "Taylor Swift's Influence on Concert Tourism and Controversy: A Snapshot"
Singapore is leveraging large-scale global music events, such as Coldplay's recent concerts and Taylor Swift's upcoming performances, to drive a tourism boom and boost its travel-related services, potentially adding up to 10% of its GDP. Concerts by A-list artists like Swift are expected to generate hundreds of millions of dollars in tourism receipts, with significant increases in hotel bookings and flight demand. This trend reflects a shift towards event tourism post-pandemic, reshaping the travel industry and providing longer-lasting reputational boosts for host countries.
1 year ago•Source: CNBC
