entertainment-television4.975 min read "Jon Stewart's Return: Revamping Talk TV for the 2024 Election"
Jon Stewart, Rachel Maddow, and Jen Psaki are part of a new Monday-only TV scheduling experiment by Comedy Central and MSNBC, aiming to boost attention and ad revenue. Stewart will host "The Daily Show" once a week for the 2024 election cycle, while Maddow and Psaki make bespoke Monday appearances. The move comes as networks seek to capitalize on Monday's high viewership and attract new audiences. While there are signs of increased ad spending and viewership on Mondays, it remains to be seen if this strategy will translate to sustained growth across the rest of the week.
1 year ago•Source: Variety
