Consumer Alert News

"The True Cost of Toilet Paper: Beyond the Price Tag"

A Consumer Alert report reveals that major toilet paper brands contribute to deforestation, prompting the Natural Resources Defense Council to grade brands based on their environmental impact. Brands made from recycled content received the highest scores, with 365 by Whole Foods Market and Green Forest among the top performers. While environmentally friendly options are comparable in price to luxury brands like Charmin, they are more expensive than cheaper alternatives like Great Value and Kirkland Signature. The report highlights the trade-off between cost and environmental impact, leaving consumers to decide which factors matter most in their purchasing decisions.