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Uber Eats Alters Super Bowl Ad After Peanut Allergy Backlash

Uber Eats faced backlash for a scene in its Super Bowl commercial featuring a man having an allergic reaction to peanut butter, prompting the non-profit group Food Allergy Research & Education to criticize the use of life-threatening food allergies as humor. After discussions with FARE, Uber Eats edited the ad to remove the reference to the peanut allergy.

1 year ago•Source: Outkick

"The Economics of Super Bowl Advertising: Costs, Streaming Options, and Retailers' Media Networks"

businessadvertising

2.43 min•1 year ago

"The Economics of Super Bowl Advertising: Costs, Streaming Options, and Retailers' Media Networks"

The cost of a 30-second Super Bowl ad in 2024 remains at $7 million, reflecting a significant increase over the past two decades. Despite the high price tag, the exposure to over 100 million viewers and subsequent buzz make these ads a valuable investment for brands, with the potential for significant returns.

via Yahoo Life