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Mattel Launches Global Masters of the Universe Toy Line Ahead of Movie Debut

Mattel unveiled a global, cross-category Masters of the Universe product line inspired by the upcoming live-action film from Amazon MGM Studios and Mattel Studios. The rollout begins April 25, 2026 and spans toys, collectibles, apparel and publishing, with figures, Barbie-themed items, UNO, Funko figures, Hot Wheels cars, and more from 70+ partners ahead of the film’s U.S. theatrical release on June 5, 2026 (international rollout to follow).