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"Sony's Future in TV Tech: Innovations and Investor Reactions"

Sony has decided not to showcase its new TVs at CES for the second consecutive year, opting instead for a more strategic approach to product announcements. The company is focusing on its premium TV market and is in a strong position despite not chasing market share dominance. Sony's decision is part of a broader business strategy to avoid the noise of CES and create its own spotlight at a later, quieter time in the tech news cycle. This approach aligns with tactics used by smartphone manufacturers and allows Sony to potentially own headlines when it does announce new products.