Navigating the Impact of AI on Small Business and Media Ecosystems
Google's AI Overviews, introduced in May 2024, are reducing clicks to small business websites by providing direct answers at the top of search results, which impacts traditional traffic and lead generation. While impressions may increase, actual visits decline, prompting businesses to adapt by improving their educational content, managing their online reputation, and exploring alternative traffic sources like video content. Acting now can help small businesses stay competitive in the evolving AI-driven search landscape.