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Yeezy Line

All articles tagged with #yeezy line

entertainment2 years ago

Adidas CEO Apologizes for Misunderstanding Kanye West's Comments

Despite Adidas CEO Bjorn Gulden's statement that Kanye West's antisemitic comments were not meant and that he is not a bad person, the author argues that time has not absolved Kanye of his words. The author points out that Kanye has not apologized, educated himself, or shown remorse, and believes that Adidas may be considering a reunion with the rapper due to financial losses from discontinuing the Yeezy line. However, the author argues against bringing Kanye back, stating that his comments should not be rewritten or forgotten.

business2 years ago

Adidas CEO Stands by Kanye West: "He Didn't Mean What He Said"

Adidas CEO Bjørn Gulden stated in a podcast interview that he believes Kanye West did not mean the antisemitic comments he made last year, leading to the termination of their partnership. Gulden expressed his admiration for West's creativity but acknowledged the negative impact of his statements, which resulted in the end of the successful collaboration. Adidas suffered a significant financial loss due to the dissolution of the Yeezy line, but strong sales of remaining inventory have helped mitigate some of the losses. The company has since signed a $1.2 billion deal with Manchester United to pursue new successful collaborations following West's departure.